The Metaverse refers to a variety of shared spaces and assets that people can access via the Internet - sometimes using virtual reality and augmented reality devices – to interact with each other and experience and/or buy virtual goods.
According to research in the UK, at the current level of technological consumption, the average American will spend up to 44 years of his or her life staring at a screen. Advertisers are racing to benefit from this new environment, whether it means people exploring virtual worlds, engaging in gaming, or buying NFTs using crypto currencies, and an increasing number of companies are considering how to best engage in this novel environment.

Is the sky really the limit?

Join our panel of Metaverse experts from both sides of the Atlantic to explore some of the business opportunities and regulatory and legal, challenges afforded by this new space.

Speakers
  • Ben Bilsland, Partner and Media & Tech Senior Analyst – RSM (London)
  • Jan Kubicz, Principal – Squire Patton Boggs (Miami) [Moderator]
  • Dr. Sandra Muller, Partner – Squire Patton Boggs (Frankfurt)
  • Marc Trachtenberg, Shareholder – Greenberg Traurig (Chicago)

Issues
  • Basic overview of blockchain, cryptocurrency and NFTs
  • What is the Metaverse ?
  • Business opportunities
  • Intellectual property issues in the Metaverse
  • Do we need a CMO?