From Europe to the Americas – Transatlantic Perspectives on How European Brands Establish and Scale in the United States and the Americas

European brands are reassessing how best to establish and scale their presence across the United States and the wider Americas. In a business environment shaped by evolving trade dynamics, regulatory complexity, supply‑chain considerations, and geopolitical uncertainty, the choice of regional base has become a strategic decision with long‑term implications. Recent EU–Mexico and EU–Mercosur trade agreements are reshaping market access and supply‑chain strategy, making Florida and Miami increasingly attractive platforms for European brands seeking regional reach and connectivity.

Join EACC Florida and SACC Florida for a fireside chat between leaders and advisors with direct experience supporting European brands on both sides of the Atlantic. The discussion will examine how brands and businesses make expansion decisions in today’s market: where to anchor regional operations, how to structure cross‑border growth, how brand positioning and messaging adapt across markets, and how geopolitical and regulatory factors influence the way companies approach the Americas.

Rather than framing Miami as a destination in itself, the conversation will place it in its proper context: as one of several Florida‑based platforms supporting transatlantic companies seeking to build a durable, scalable presence across the Americas.

This event is jointly organized by the European American Chamber of Commerce Florida and Swiss American Chamber of Commerce Florida and hosted by EFG Capital International Corp.

SPEAKERS

• Ricardo Aramburo Williams, International Tax Principal Global Markets Leader – Mowery & Schoenfeld
• Jeremy Arditi, Co-Chair – Montreux Jazz Festival Miami
• Emmanuel Bütler, US Brand President – NORQAIN Watches US
• Pamela Fuertes Berti, Dean, Miguel B. Fernandez School of Global Business, Trade & Transportation – Miami Dade College [Moderator]

WHO SHOULD ATTEND?

Members and Invited Guests of the EACC Florida and SACCFL including:

• Senior executives evaluating Miami or another U.S. city as a regional base.
• European companies expanding into the U.S., Latin America, or the Caribbean.
• Business and brand leaders seeking to adapt their operations and positioning for multiple markets.
• Advisors supporting cross-border growth and international setup.
• Members of the European, Swiss, and transatlantic business community in Florida.

EVENT DETAILS

Wednesday, June, 10, 2026
5:00PM-7:00PM

SCHEDULE

5.00PM-5:30PM            Arrivals & Registration
5:30PM-6:30PM            Program
6:30PM-7:00PM            Networking

LOCATION

EFG Capital International Corp
Exact location to be communicated to registered guests only.

REGISTRATION

Details on how to register coming soon.

SPEAKER BIOGRAPHIES

Ricardo Aramburo Williams is the International Tax Principal and Global Markets Leader at Mowery & Schoenfeld in Miami, Florida, where he helps companies and individuals navigate the complexities of cross-border operations and investments. With more than 20 years of experience, Ricardo advises on U.S. market entry, global expansion, international transactions, and the optimization of multinational structures. In addition to his professional role, Ricardo serves as Chair of the International Advisory Council of the Miami-Dade Beacon Council, where he helps shape the region’s foreign investment strategy and international engagement. He is also Chair for Latin America of the International Taxation Practice Group at GGI Global Alliance, promoting cross-border collaboration and thought leadership.

Emmanuel Bütler is the North America Brand President for NORQAIN Watches, where he leads the brand’s strategy, operations, and commercial growth. With a strong background in luxury watchmaking and retail, he has been instrumental in building NORQAIN’s North America presence from the ground up from his Miami office, establishing a national distribution network, driving e-commerce expansion, and positioning the brand within a highly competitive market. Prior to NORQAIN, Emmanuel held senior leadership roles at Chopard and Nespresso.

Pamela Fuertes Berti leads the Miguel B. Fernandez Family School of Global Business, Trade & Transportation at Miami Dade College, where she serves as the primary liaison between the College and the business community to support student success, academic partnerships, and community engagement. She joined Miami Dade College in 2019 after a career in economic development that began at The Miami‑Dade Beacon Council and includes roles in both the public and private sectors. Pamela serves on the boards of the Arts & Business Council, the Organization of Women in International Trade, the Miami Scientific Italian Community, the World Trade Center–Miami, and the Alliance Française. She holds an Associate in Arts from The Honors College at Miami Dade College, a Bachelor of Arts, and an MBA in International Business from the University of Miami, and is fluent in English, Spanish, Italian, and French.

Event organized in cooperation