AI in Business – Navigating Risk in Adopting a Powerful but Not Well-Understood Technology

Whether in search of reduced costs, improved service or simply a sense of FOMO (Fear of Missing Out), companies – large and small – are rapidly moving to adopt the increasingly powerful artificial intelligence business tools (“AI”) now available to them.  These companies are using AI both as a standalone technology for specialized use cases and/or embedding it within common enterprise software systems that handle core business processes.

While AI can deliver impressive results, even the CEOs of some major providers of AI tools acknowledge that they do not fully understand the behavior of this powerful technology.  For example, AI has a common tendency to “hallucinate”, a term used in AI-speak to mean make up facts and assert the existence of things, people or circumstances that are not real.

Although a number of countries and regions are developing AI strategies and regulatory frameworks, the technology, its benefits, risks, and ethical issues it generates are not necessarily well understood by the regulators. The use of AI by organizations – especially generative AI – is increasingly prompting questions around intellectual property, data privacy, discrimination, litigation, transparency, ethics, and regulation which largely remain unanswered.

This program will look at some of the key issues companies involved in transatlantic business are facing as it relates to the use of AI, how regulatory frameworks are being developed on both sides of the Atlantic, and how companies can manage risk in the still muddled AI waters.

SPEAKERS

• Evi Fuelle, Global Policy Director – Credo AI
• Laura Juanes Micas, VP, Privacy Officer – Restaurant Brands International
• Oleksii Yaremenko, Director, Global Services – LeverX
• David Zetoony, Co-Chair, U.S. Data Privacy and Cybersecurity Practice – Greenberg Traurig
• Alan Sutin, Chair Technology, Media & Telecommunications Practice and Senior Chair Global Intellectual Property & Technology Practice – Greenberg Traurig, and President – EACC Florida [Moderator]

TOPICS FOR DISCUSSION

• What are some of the major benefits offered by this technology?
• What are the known drawbacks and risks?
• Legal and regulatory environment for companies that plan to use AI in the US, EU & beyond
  • US: laws or regulations on the books at the federal or state level regulating AI
  • EU: AI Act & related regulatory frameworks
  • Latin America and other parts of the world
  • Impact of emergence of AI technologies on existing laws that are not specific to AI (eg. privacy, employment, etc)
• What are the high-level issues that companies should be aware of in order to mitigate risks when using AI in an uncertain regulatory environment?

Event schedule
4.30 PM – 5.00 PM:        Registration
5.00 PM – 6.00 PM:        Program
6.00 PM – 6.30 PM:        Networking

Registration
EACC Member: Free
Guest with Promo Code: Free
EACC Non-Member: $30

REGISTER HERE

SPECIAL NOTE: if you are attending this program, you and colleagues from your company are invited to register for a Design Thinking Workshop powered by LeverX. The workshop will be held on Wednesday February 14 in the morning and is free of charge. During this workshop, participants will learn how AI technologies can be applied to solve existing business problems. The workshop is free of charge. Registrations on a first come first serve basis. Maximum 20 participants. Details here.

SPEAKER BIOS

Evi Fuelle is Global Policy Director at Credo AI, where she leads the development of Credo AI’s policy philosophy, translates policy learnings to inform product, and manages relationships with Credo AI’s global network of policy ecosystem partners. Prior to joining Credo AI, Evi served as Advisor, Digital Economy Policy at the Delegation of the European Union to the United States of America (2019-2022). Evi joined the EU Delegation after four years (2015-2019) at the Information Technology Industry Council (ITI), where she worked closely with senior government affairs staff from the world’s leading technology companies.

Prior to joining ITI, Evi worked in the Trade Promotion Coordinating Committee (TPCC) at the U.S. Department of Commerce; before joining Commerce, Evi worked with the Trans-Atlantic Business Council (TABC), where her work focused on enhancing the trans-Atlantic relationship and advancing trade agreements.

Evi received her Master of Arts degree in European Union Policy Studies, with a concentration on Economic and Social Policy, from James Madison University, in partnership with the European University Institute in Fiesole, Italy. Evi earned her Bachelor of Arts degree in International Affairs, with a minor in Political Science, from James Madison University.

Laura Juanes Micas is a multilingual law, regulatory, policy and privacy specialist. She currently serves as VP, Privacy Officer, at RBI (Restaurant Brands International), owner of the iconic restaurant brands BURGER KING®, POPEYES®, TIM HORTONS®, and FIREHOUSE SUBS®. She also sits on the Board of Directors of Caixabank Payments and Consumer, a leading consumer finance firm in Spain and Portugal.

She has more than twenty years of professional experience, acquired in technology and media companies. Prior to joining RBI, she served as Chief Privacy & Compliance Officer at Constella Intelligence, a leading cybersecurity firm. As Global Privacy Policy Director at Facebook, she led a global team providing strategic regulatory advice on privacy matters. Before joining Facebook, she served in various capacities at Yahoo!, including as Assistant General Counsel, Privacy & Human Rights, and General Counsel of Yahoo! in Spain, where she is originally from.

Laura is a law graduate of the Universidad Autónoma de Madrid, Spain, and an LLM graduate of University of Miami School of Law. She is a proud Board and founder Member of Woman in Tech Miami Council, with a mission to connect and empower women with diverse technological backgrounds, and a mentor of startups and entrepreneurs in South Florida and Latin America.

Alan Sutin is a Principal Shareholder of Greenberg Traurig and Senior Chair of the firm’s Global Intellectual Property & Technology Practice. Alan is an experienced business lawyer with a principal focus on commercial transactions with intellectual property and technology issues and privacy and cybersecurity matters. Alan also represents a wide variety of companies in connection with IT and business process outsourcing arrangements, strategic alliance agreements, commercial joint ventures and licensing matters. He has particular experience in Internet and electronic commerce issues and has been involved in many of the major policy issues surrounding the commercial development of the Internet. Alan has advised foreign governments and multinational corporations in connection with these issues and is a frequent speaker at major industry conferences and events around the world. Alan is involved in several professional and legal national and international organizations. He was an active Member of EACCNY and is EACC Florida’s first President.

Oleksii Yaremenko, Director of Global Services at LeverX, is responsible for service offerings and the smooth delivery of digital transformation journeys for customers worldwide. For more than a decade, Oleksii has been actively participating in numerous SAP implementations and technology programs, guiding companies to bring their businesses to the next level with cutting-edge solutions and technologies. Over the last several years, AI has been the topic of most interest for Oleksii, who is deeply involved in the Business AI domain, actively adopting the technology to solve real-life business problems, and helping to educate customers about this powerful new tool, which just needs to be used in the right way.

David Zetoony, Co-Chair of the Greenberg Traurig’s U.S. Data Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs and has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation. David receives regular recognitions from clients and peers for his knowledge and experience in the fields of data privacy and security. The National Law Journal named him a “Cybersecurity and Data Privacy Trailblazer,” JD Supra recognized him four times as one of the most widely read names when it comes to data privacy, cyber security, or the collection and use of data, and Lexology identified him fourteen times as the top “legal influencer” in the area of technology, media, and telecommunications in the United States, the European Union, and in the context of cross-border transfers of information. He is the author of the American Bar Association’s primary publication on the European General Data Protection Regulation (GDPR) and the American Bar Association’s Desk Reference Companion to the California Privacy Rights Act (CPRA).

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