The influencer marketing industry has experienced significant growth, with its global value reaching approximately $24 billion in 2024. Brands often turn to this form of advertising, not always realizing that influencer activities may be scrutinized for compliance with consumer protection laws. Enforcement in Europe is increasing, and non-compliant actions may harm the reputation and credibility of both influencers and the brands they promote. Read more.
Compliments Greenberg Traurig