Influencer Marketing Latest trends, do’s and don’ts and what’s coming up in 2021
December 9 @ 10:00 AM - 11:00 AM EST
With the proliferation of media channels, there are more and more ways for advertisers and brands to interact with consumers and an increasing number of companies are focusing on media strategies involving the use of “influencers” to promote their brands. Join us for a discussion on the trends within influencer marketing in Europe and the United States. We will explain what Influencer Marketing is and what it is not, will compare and discuss similarities, differences, and challenges on both sides of the Atlantic and have a look into the looking-glass in terms of upcoming legislation.
Topics to be addressed
- What is Influencer Marketing?
- Is there a regulatory framework at EU level? What about some of the European countries?
- What is the legal landscape in the United States?
- What are the do’s and don’ts that you need to keep in mind?
- What are the latest trends?
- Looking ahead to 2021, what do we foresee from a legal perspective in respect to influencer marketing?
- Malka Barkhordari, Head of Business & Legal Affairs | Alpargatas USA / Havaianas (Los Angeles) – tbc
- Danielle Garno, Co-Chair, Retail Industry Team | Cozen O’Connor (Miami) – Moderator
- Cameron Heffernan, Sales & Strategic Operations Director I Mach Media Group (New York) – tbc
- Lydia Mendola, Partner | Portolano Cavallo (Milano)
Danielle Garno is co-chair of Cozen O’Connor’s Retail Industry team. Danielle focuses her practice on issues faced by the fashion community, including startup phase and commercial advice, intellectual property such as trademark and copyright infringement, social media marketing, advertising, and anti-counterfeiting, as well as employment and general business litigation. She has significant experience litigating both individual and class actions. Danielle represents luxury brands and fashion clients of all sizes from startups to multinational, global brands, helping them navigate through legal issues as well as counseling them on growing and sustaining a successful brand. Danielle has written extensively and lectured all over the United States on topics relating to fashion law and currently teaches fashion law at the University of Miami School of Law.
Relying on her 21+ year professional experience, Lydia assists Italian and foreign clients in matters of Intellectual and Industrial Property, in court proceedings, with particular focus upon disputes for violations of trademarks and patents, design and copyrights, as well as in the extrajudicial context of corporate transactions and commercial agreements. She counsels businesses on consumer protection and advertising, and has honed deep knowledge of the digital/media & technology, life sciences, fashion, and food & beverage sectors.
Lydia is a member of the International Association for the Protection of Intellectual Property (AIPPI) and of the Licensing Executives Society (LES).
In 2020, Lydia is ranked by The Legal500 EMEA as a “Next Generation Partner” for Intellectual Property and by WTR1000 (World Trademark Review). She has also received an individual recognition as “Best in Copyright” at the Women in Business Law Awards Europe 2020. Lydia is a member of the Milan Bar Association and is admitted to represent clients before the Supreme Court of Cassation.